The Art of Article Marketing Explained

The Art of Article Marketing Explained by Lee Ruleman

Is your article marketing campaign getting the results that you want? Article marketing can be the most powerful way to bring highly targeted traffic to your website or business, but only if you keep a few things in mind.

Niche

Choose a single area of expertise. With today’s competitive internet market it is hard enough to make your mark in one area of expertise much less multiple ones. Find a niche that you are comfortable with and stick to it.

Headline

It has been said that you only get one chance to make a first impression so use your headline to make that impression and capture the interest of your reader. Powerful headlines result in your article being read. Weak ones result in your article fading into obscurity.

Article

You have used your headline effectively and caught the attention of the reader. Now keep their attention by using your first paragraph. I usually make a statement or ask a question that will cause the reader to want to know the outcome.

Use sub-headlines, bullet points, or numbers to break down the article into small easily digested pieces. Present a problem and a solution or a statement and backing facts with each.

Your concluding paragraph should incite the reader to take action with what they have learned. You can also use you conclusion to subtlety imply that there is more to learn and you can provide that knowledge

Resource Box

This seems to be the most neglected part of the article marketing process. I have seen resources boxes that contain simply a url. I boggles my mind as to what these people are thinking or if they are thinking.

In order to be effective your resource box must contain your name, a few sentences about yourself or your product, a real URL, and a call to action. This is the only part of your article in which you should be trying to sell so make it powerful.

Squeeze Page

Always send your reader to a squeeze page. I cannot stress this enough. The entire reason that you are article marketing is to build your list and to do this you must capture the name and email address of your visitor. Offer a free product or report in exchange for your visitor’s information and you will be surprised how many will take you up on the offer.

Article marketing is not rocket science though some would have you believe that it is. It is simply creating articles on topics within your niche, submitting them to article directories, and converting readers into subscribers. Use the information in this article to improve your business and build your list.

Lee Ruleman is an article marketing professional specializing in assisting others to achieve their goals in the internet business marketplace. For a limited time, Lee is offering his new product “A Complete Internet Business in an Easy Open Can!” for Free. To claim your Free gift and learn more about Article Marketing stop by http://www.successfularticlemarketing.com

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