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5 Publicity Tips from Jessica Simpson, Madonna and Paris Hilton
5 Publicity Tips from Jessica Simpson, Madonna and Paris Hilton
5 Publicity Tips from Jessica Simpson, Madonna and Paris
Hilton by
Michelle B. Williams
Jessica Simpson, Madonna and Paris Hilton.
Love them or hate them, these ladies are major power-brokers of a
gem that is more scarce and precious today than diamonds:
Attention.
There are powerful self-promotion lessons to be learned from these
ladies. Here are 5 Power Publicity tips that you can apply to get
your business and ideas, the attention and name recognition that
you deserve.
1. Get your personality into the mix
Drop the grey, corporate speak already, let your own unique
personality shine. Share more about your story. What personal
challenges did you overcome to get where you are today? Are you a
natural at what you do? When did you realize that you were going to
make this your chosen career?
2. Share your personal struggles and triumphs
Jessica Simpson's recent divorce, further increased her popularity.
Why? Because people can relate to others who are facing problems
that they are struggling with ourselves. So inspire your target
audience to continue working to overcome their challenges, by
sharing your own personal battles and triumphs.
3. Develop your own fans, who can share your story for you.
Their average fan, can give you the latest news on Paris, Madonna
and Jessica in fifty words or less. Are you leveraging your
satisfied customers or clients to tell your story?
Always follow-up with your customers to make sure that they are
pleased with their purchase. When you receive glowing praise from a
customer, do more than just say thank-you. Get them to send in a
letter, preferably along with a picture of them using your product,
that you can use as a testimonial.
4. Be fresh and creative when developing your marketing message
Madonna has successfully reinvented herself decade after decade by
pushing the boundaries. Likewise, you can step outside your
industry soap box. Support local charities with more than just a
check, start up your own awards service, start a podcast. Remember,
no one ever talks about the plain vanilla.
5. Escape the -perfection trap- Could Paris Hilton win any talent
contents? But she does not let a lack of serious talent stop her
from putting her work out there. Your ideas and projects may never
be perfect, but share them anyway. Let your audience tell you how
to make them better.
As your target audience continues to be bombarded with more and
more advertising noise every day, finding a way to get noticed in
your marketplace is becoming harder and harder.
A greater use of free publicity strategies is a low budget method
to reach your audience as they become more time strapped, ad weary
and cynical.
So how can a real estate agent, a chiropractor or ambitious
entrepreneur tap into the publicity goldmine, if they lack an
heiress' fortune to hire a publicist on a $10K monthly
retainer?
Fortunately with the rise of web2.0 and user generated content, web
2.0 publicity is turning many professionals, and entrepreneurs into
local celebrities in their back yard.
The key is the ability to win the web2.0 publicity game. The lowest
hanging goalpost in the web2.0 free publicity game is My Space.
The best part is that MySpace is free to join and you can establish
your online presence in a matter of five minutes or less, with a
host of free tools that MySpace places at your fingertips. See you
on myspace.com
Start Cashing In on the MySpace Free Publicity Goldmine. Make sure
you get your Free AUDIO on How to get Free Publicityon MySpace.
Warning:Getting many Friends
on MySpace is just the beginning of Life as a MySpace
Legend.
Click here to get your own unique version of
this article.
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