Have Sores and Cracks on Your Hands and Feet that Won't Heal? Here's a Solution

Have Sores and Cracks on Your Hands and Feet that Won't Heal? Here's a Solution

A Labor of Love Becomes the Formula for Success

(ARA) - When it comes to business, what is the formula for success? Typically it's taking an idea whose time has come and running with it. In Tara O'Keefe's case, it was doing right by her father.

Bill O'Keeffe was a rancher who worked a plot of land near the southern Oregon-California border for decades. Ask anyone who has ever done that kind of work and they'll tell you it's tough. Between tending to livestock, planting crops, fixing fences and repairing broken down machinery, ranchers are always hurting their hands.

"My dad loved his job so much, but there were days he'd come to the dinner table with tears in his eyes because his hands hurt so much. They were always sore, cracked and bleeding," remembers O'Keeffe's daughter, Tara, who says he tried prescription medication and just about every over the counter treatment available, but nothing could help heal his hands.

"When I was a child, there was little I could do but comfort my father and tell him it would be okay, but when I came home from pharmacy school, I made it my mission to find a way to help him," says Tara, and she did.

Putting her newfound knowledge about the human body and pharmacology to work, she developed a crème in her kitchen that did what none of the doctors could for her father -- close the cracks and split skin he had so healing could begin. "It took a lot of trial and error, but I eventually came up with a formula that worked. You could call it a labor of love," she says.

Now ten years later, that labor of love is helping others as well. At her father's urging, O'Keeffe is now marketing her formulation as O'Keeffe's Working Hands Crème. There is also a formulation available for people who need help dealing with cracks and sores on their feet -- O'Keeffe's Working Feet.

The crèmes, which are a special formulation made up mostly of water and glycerin, hydrate the skin, stimulate its growth and trap moisture in the top layers. When applied to the hands and feet regularly, particularly at night before the user goes to bed, the crèmes are able to keep moisture in the skin where it belongs.

At first, O'Keeffe sold the crèmes mostly through word of mouth and in small farm stores, but once she managed to sign a deal with the Lowe's Home Improvement store, her business took off.

O'Keeffe's Working Hands Crème is now sold at Lowe's and other home improvement stores nationwide. Its companion product, O'Keeffe's Working Feet Crème is available at Walgreens stores nationwide. Both are also sold online through the company Web site: www.okeeffescompany.com.

Courtesy of ARAcontent