Sorting Through the Sweetener Scene
Sorting Through the Sweetener Scene
(ARA) - With
all the information -- and misinformation -- about sweeteners in
the news and online, it's very possible that you are one of many
Americans who is confused about which ones are the healthiest to
use.
From table sugar to honey to aspartame, there is no shortage of
views about the safety and benefits of sweeteners. Although sorting
through the maze of facts and myths about sweeteners may be
daunting, three new online resources are designed to take the
mystery out of one popular sugar substitute, aspartame. The tools
are available at www.aboutaspartame.com, the Web site of the
Aspartame Resource Center (ARC).
"With the advent of the Internet and the 24-hour news cycle,
consumers are bombarded with more nutrition information than is
humanly possible to process," says Page Love, a registered
dietician from Atlanta. "These new online tools are featured as
part of a one-stop shop for those who are interested in receiving
accurate information about aspartame in a fun and interactive
format."
Found in more than 6,000 products around the world -- including
carbonated soft drinks, chewing gum, gelatins, dessert mixes and
even some pharmaceuticals such as vitamins and sugar-free cough
drops -- aspartame is about 200 times sweeter than sugar and has
been used safely by millions of consumers in countries across the
globe for more than 25 years. In addition, contrary to popular
belief, aspartame is a very simple ingredient that is made from
amino acids, building blocks of the same protein we eat every
day.
The new online tools include an interactive flash animated movie,
"The Lowdown on the Breakdown." The viewer picks from a variety of
popular items like chicken, bananas and milk and watches a
character eat and digest those foods. The viewer then directs the
character to drink a beverage sweetened with aspartame. The
digestion processes and products are compared visually on the
screen to reinforce that the body breaks down aspartame naturally
in the same way as other foods. Charts and bar graphs round out the
movie's messages.
Another of the online tools is the "Calorie Calculator," a weight
management aid that demonstrates how small dietary changes add up
to "lost pounds" over time. This tool gives Web site visitors an
opportunity to determine calorie savings over the course of a year
based on a number of possible modest food substitutions. The
calculator allows an individual to choose those dietary changes
that are most desirable, along with frequency per week, and tallies
the impact over a one-year period. The results are both surprising
and motivating, especially when applied as part of an overall
healthy diet and lifestyle.
The third tool is a downloadable brochure, "Aspartame: Sweetness
From Nature's Building Blocks," which answers frequently asked
questions about the popular sweetener. Each of the three resources
is designed to help give American consumers a jumpstart in
navigating the world of information about aspartame, starting with
the facts!
To check out these tools for yourself, and for more information
about aspartame, visit www.aboutaspartame.com.
Courtesy of ARAcontent
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