The Seven Steps to Email Marketing Success

The Seven Steps to Email Marketing Success by Bill Chen

Email Marketing is a wonderful tool because it works for any business. For a business that relies solely on online sales, it provides a wonderful platform to brand the business. If being used correctly and effectively, email marketing can help to develop valuable lifetime relationships with your list which can run up to thousands of people at a time.

The list consists of your friends, customers and subscribers who want to hear from you. By opting in, they understand that they will receive information from you that they actually want. Hence, do not ever spam people. Spam is an unwanted email sent by a person with whom the recipient has had no prior contact or relationship with. It also consists of unwanted email sent to someone who has specifically requested to be removed from the sender's mailing list. Spamming others will lead to online business failure. Instead, you should use the following seven steps to send an email to your subscribers who wish to hear from you.

The first step is to personalize you email. For example, do not write 'Here's all the info you need'. Instead, write 'Susan, here's all the info you need' in your title. By writing the person's name, you will be able to get the person's attention on your email out of so many other emails that the person may have in his or her email inbox. Remember, you are writing to a single person instead of a big list. If you personalize your header, body and 'call to action' by using your subscribers' name, you will be able to increase your response rate significantly.

The second step is to create curiosity with your title instead of using your tile to sell. For example, 'Make $75 000 every week' is selling in your title. Instead , write something like 'John, please keep this to yourself' . This will create curiosity and anybody who read the latter title is more likely to click on your email to see the content rather than the former title. Remember, your job is to create curiosity with your title so that people will click on your email to view the content.

The third step is to recommend or give information about the product instead of hard selling because nobody likes to receive sales letter. Recommend or give information about the product just like the way you recommend a movie or restaurant to your friends.

The fourth step is to format your email to improve the readability. Make sure each line of text is no more than 55 characters long. You can apply this rule in your email, blog as well as in the forum. You can also use bullet points to highlight important things because people will scan bullet points first if they are lazy to read. Keep the paragraphs and sentences short using quotes to highlight key words.

The fifth step is to create a believable story around a product you are recommending. People love to read stories and if you have an interesting story or personality inside your email, it will hook your readers in and they will continue to read to know more.

The sixth step is to tell your readers what action you want them to do. This is also known as a 'call to action'. An example is 'Click here to know more ' or 'Click here to sign up'. Many marketers might talk about how wonderful their product is, but they did not give clear direction to their readers by saying things like 'Click here to know more'.

Lastly, always encourage your readers to reply back to you by talking or asking you questions. This sums up the seven steps to be used for any email marketing campaign. Note that before you start writing your email, think of an action you want your readers to do so that your entire offer will be designed around making your readers feel compelled to response to your ''call to action'. Use up to two or three 'call to action' in your email.

Bill Chen is an Internet Business Expert where he created $10,045 sales in 24 hours just by sending out 5 emails without any list or website. Check out Achieve Success to learn how he did it. If you wish to contact him, simply drop him an email at lionsault9@hotmail.com or call him at +65 98157648

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