Newsletters and E-Zines

Newsletters and E-Zines by Ward Tipton

Some people define e-zines and newsletters as being the same, while others define them differently and separate items. Whether the same or different, in the online realm, e-zines and newsletters are generated by a producer or publisher and mass emailed to a large group of readers; whether from a personalized listing or a generic mailing.

If there is a discernible difference, it could be that e-zines are usually also published online in a more open format. This means that the same information that is included in the e-zine is also published on a web page or pages in order to facilitate increased traffic to a web site. An e-zine will also frequently include article openings and then link to the corresponding web site to allow the reader to view the entire article.

A newsletter is usually a mass mailing designed to inform a specific group about current events and happenings whether they are directly related to the web site or not. This is sometimes used as a means for generating traffic, but more often is only used to update certain people about relevant events and information.

For the sake of this article, we shall refer to both the e-zine and the newsletters as newsletters. While the practical applications may be slightly different, they are similar enough to include together in one general heading. General advice, hints, tips and tricks of the trade can be used equally well for both concepts.

The newsletter is a very good idea for keeping up with any number of groups of people. This could include people, who have purchased the web publisher’s products in the past, who are registered members or active participants in a web page, or a blog, who have shown an interest in a certain concept or idea that is promoted, enhanced or otherwise directly influenced as a result of the products that are for sale. By selectively placing ads in the newsletters, sales opportunities will be greatly enhanced.

Newsletters are a great means for keeping up with people who have previously purchased your products. Having them opt-in to receive more information about new products is great, but most people will uncheck that option wherever they can. Offering them a newsletter that has material included, usually free, will soften up even the hardest sale and allow the web publisher to still keep in touch, and maybe make more sales.

While this person may or may not be interested in every new product that comes out, they will undoubtedly be interested in some. By giving them a newsletter with relevant information, you will not only keep in touch with them, but by selectively placing ads within the newsletter, you can create an opportunity to increase sales and profits.

It is very common to have a group of people who are actively involved with a web site. Sometimes this can be a group of contributors. Quite often it will be people who comment on a blog site. Whatever the reason these people are together, they have something in common. This creates a targeted market that can and should be utilized for product promotion. As with any web site, information that is interesting, timely and relevant to the commonality of this group should be provided. While it is true that some effort will be required on your part, this is a very effective tool.

A newsletter will require work. It will require the publisher to commit time, energy and effort. A sense of responsibility will be needed. Time management skills are very important. Making sure that the writing is relevant to the subject at hand will be a key factor in maintaining and building up a larger readership. Just because the information is not posted on the web page does not mean that it is not important.

The newsletter should be a key part of a marketing campaign. The professional appearance of the newsletter will reflect directly on the publisher. As with the web page, if the material is not what people expect, they probably will not be subscribing for long. Even more importantly, they will probably not be buying any products or services from you.

Ward Tipton has been an author and editor for over twenty years. He has specialized the last three years in writing for some of the most prominent Internet Marketers around the world. He is now breaking out on his own and slowly but surely breaking into the world of Internet Marketing from a unique perspective and with a style and abilities that go much farther than his power of persuasion utilizing nothing more than the written word.

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