The Art of Article Submission

The Art of Article Submission by Alison Lindemann

There is a big market currently for freelance writers who wish to become involved in web copywriting. Submitting articles is the hardest part of the job, after writing them, of course. The problem is that many people do not know how to become a SEO copywriter. It is not quite the same thing as writing about the latest movie and then submitting articles to the local newspaper. It does require skill and a little forethought in order to be legible and clearly understood by the reader.

When you submit articles to companies that seek certain writing styles, such as those required for optimizing placement in search engine results (also known as SEO), you need to be aware of the companies' specific requirements for your content. For instance, your work will likely be rejected if a company asks for a 500 word piece and you submit a 250 word article. Those guidelines are there for a reason and most companies are upfront about their requirements, often publishing them prominently on their websites or within their ad text.

Another crucial point to keep in mind: know your audience before you submit an article, or you'll be making a big mistake. For example, you wouldn't want to submit an article on "teen motherhood" to a magazine whose subscribers are typically senior citizens. As ridiculous as this sounds, it happens more often than one might think. Don't submit articles blindly; take the time to find out what given companies are looking for.

Sometimes we all need a little help with our writing. If you are submitting articles on a regular basis and see them being rejected, consider taking some copywriting classes. The classes can help you see how copywriting is different than just writing for fun or for a book. There are differences that can make all the difference in the world. Copywriting classes can help submitting articles seem a little less intimidating.

Submitting articles to different companies or even just one company is a labor of love. You work hard on your article and then find out if it all is worth it in the end. The best advice is to ask a friend to read the article and be honest. After submitting the piece, accept any constructive criticism you receive as a way to improve your craft. All writers have been under scrutiny at one time or another.

Alison Lindemann is a Santa Clarita Internet consultant and the owner of Complete WSI e-Solutions. She is a proponent of a having a complete online strategy in order to succeed on the Internet. Her firm offers Santa Clarita web design, email marketing, paid advertising, natural search engine optimization for local Santa Clarita firms or in competitive national ecommerce areas.

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