Online Marketing Conferences: Which Ones Should You Attend?

Online Marketing Conferences: Which Ones Should You Attend? by connectthrueditor

By Larisa Redins

One of the quickest ways to learn all there is to know about online marketing is to attend our industry’s conferences. Besides the wealth of knowledge you will undoubtedly gain from attending these events, you also will have the chance to network with like-minded professionals such as yourself – definitely a win-win situation for all involved if I’ve ever seen one! So, the question remains: which conferences should you attend though? Well, we have taken the guesswork out of the equation for you, and selected some pretty darn informative conferences that you should definitely consider attending.

PubCon

It’s Vegas baby! Yes, the annual WebmasterWorld Pubcon conference (www.pubcon.com) in Las Vegas is definitely a must-attend event. Founded way back in 1996, the conference features cutting edge information in areas such as search engine marketing, advertising, website publishing and ecommerce site management. One of the interesting features about this conference is that the event organizers do not hire professional speakers. Instead, they seek out individuals with practical (and successful!) “hands on” experience – in other words, they attempt to “keep things real”. It may be a good idea to register early though … the 2006 conference literally had registration lines that expanded down the hall and out the door of the Las Vegas Convention Center.

ad:tech

Go! Seriously. If you are looking to network with some of the BIG industry players, you should definitely check out the ad:tech online marketing conference (www.ad-tech.com). Perfect for those interested in making those all-important deals and forming alliances with industry leaders, this conference definitely is impressive. Held in various cities internationally, this online marketing conference covers topics that include interactive marketing, social media, marketing metrics, media buying, mobile marketing, gaming, TV 2.0, SEO, web analytics, and behavioral target marketing – wow! With a mix of keynote speakers, fully interactive workshops, and panel discussions, ad: Tech will not disappoint – to say the least.

Internet Marketing Conference

Want to learn how to be the ultimate online marketer? Perhaps you should attend the Internet Marketing Conference (www.InternetMarketingConference.com). For the beginners, the website explains all of the “nitty gritty” online marketing terms that you should be familiar with … before the actual conference takes place. For instance, you can brush up on the meanings of such terms as adaptive content, contextual advertising, and SMS. Done that? Good! Now you are prepared to learn all about producing unique content for websites and mobile devices and learn exactly what lays beyond Web 2.0. You can also learn about all about online videos and how to determine if your current online video advertising strategies are successful … plus more of course.

Emetrics

The Emetrics summit (www.emetrics.org) is another great conference to attend – particularly if you are looking to learn how to measure the productivity of your online efforts. You can learn the basics of this topic through the various specialized workshops that cater to this very need. However, if you have a more specific question, you do have the unique opportunity to ask about this pressing inquiry (in advance) to one of the experts who will be attending the conference. Thus, you can be assured that whether you want a broad overview of the subject matter … or a more specific answer to a question, you are sure to get exactly what you need from this conference. What more can you ask for?

Search Engine Strategies

If learning about search engine strategies is more your “style”, the Search Engine Strategies Conference and Expo (www.searchenginestrategies.com) is the perfect match for you. At this globally recognized expo, you can learn as much as your heart desires about search engine advertising - including optimization and marketing techniques. With workshops taught by search engine strategy experts AND representatives from the actual search engines, you will undoubtedly learn many valuable techniques that can only enhance your online presence. Don’t worry if this material is too advanced for you though as this expo is geared towards both beginners and advanced users. There’s something for everyone!

Best of luck in your pursuit of the never-ending online marketing knowledge!



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