5 Proven Best Openings When You Write Sales Letter

5 Proven Best Openings When You Write Sales Letter by Ray Abraham

To write sales letter in a great way, you should first focus on getting your reader's attention. While a headline takes the highest responsibility for that, it's obviously NOT the only one. There are also openings that you can count on. This is done mostly in the first paragraph of your ads or sales letter.

You can do one of these great openings for best results:

1. Asking A Specific Question
By asking a specific question, you can address your reader precisely and catch his/her attention. in no time. Keep in mind that you should choose the question very carefully. It has to be tightly related to the product/service you're promoting and, on top of all, the question should be able to pop the reader's curiousity out of the sales letter.

2. Referring to The Latest Trend
People doesn't want rehashed products, however good you do the repackaging (new graphics, bonuses added, etc). Period. What if you sell one? You need to make it a connection with the latest trend on the industry (but first, make sure that the product is not obselete and still worth buying). For example, if you're selling e-book about getting free search engine traffic, you can write sales letter that in the opening says that it will be a perfect companion to the Web 2.0 methods.

3. Problems and Solutions
This is the real deal. People are looking for solutions to their problems, so when they see a product they're likely asking themself "how can this product SOLVE my problems?". It's your job to address that in one or two sentences and present it beautifully when you write sales letter. That said, it's best to do some research first on one biggest problem your prospects are facing and suffering from.

4. Benefits vs Features
Here you have to first identify what the product you're promoting serves for. Is it a need or a want? Is there the sense of urgency for people to buy? The golden rule is this: if it actually solves problems, than you have to emphasize more on benefits, not features. On the other hand, if it is a complementary or only satisfactory-related one, than you need to write sales letter that focuses on the features.

5. Mention Some Research or Statistics
Statistics do sell! They double the impact to the prospects (in term of selling) because they're representing the majority of public's opinions. People believes it as the result of in-depth research and study. When doing it, don't forget to give credits to those who deserve. And remember, don't fake it! While statistics can boost your credibility overnight, it can also crush it - if done the wrong way.

Watch a five-minute video, completely FREE, on how to write sales letter in a way that makes the big dogs jealous: http://raycommended.com/sales-letter-template.html and claim your FREE copy of "79 Dragon-Slayer Headlines"! Ray Abraham is a do-it-himself internet marketer, currently specializing in copywriting and traffic generation. To see his personal recommendations on internet marketing products and services, visit: http://raycommended.com

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