Writing a Wrong

Writing a Wrong by Ward Tipton

The written word can be every bit as beautiful as the most complex symphony or the most exquisite piece of art. However, like the symphony, one sour not can spoil the entire effect and take away from what otherwise would be an incredibly beautiful and moving experience.

The most classic examples of this when it is related to Internet Marketing and writing on the World Wide Web is usually found in sales pages but the same can be said for many regular web pages as well.

Many people will quickly dismiss the concept of web layout and design as secondary to the actual information and often as being totally irrelevant. However, their importance should not be underestimated either.

While every individual will have their own unique perspective of circumstances, there do remain some standards which should be kept in mind as a general rule. Even if the actual layout and design are completely inconsequential; the colors and color combinations must not be.

The entire idea of writing is to impart knowledge and to help people learn about a concept or an idea. In regards to Internet Marketing, this is usually done with the desired result being that the reader will click on an advertisement or purchase a recommended product or service. So what does any of that have to do with colors and why would that have any effect at all on the actual information which is written on the web pages?

Take just a moment to look at some possible color combinations that may have a direct bearing on the ability of people to read your web page. After all, you have taken the time to compile all of the information and to write it down.

It only seems reasonable that you would want as many people as possible to be able to have unfettered access to it. Contrast is something that is very important. If the color of the page and the color of the text do not have a high contrast, it will be very difficult for a lot of people to read your web site.

Many people are color blind. Low contrast sites will often make the text literally invisible to them. While this may be a relatively small portion of the population, it does not cover the full extent of the difficulties that arise by using relatively low contrast elements between the text and the background color on your web site.

Even those people who are fully sighted will have different levels of perception and visual acuity. You will isolate and thus, lose a substantial portion of your audience if they are completely unable to read your text and get anything of any real value from your site.

So should high-contrast sites always be used? This is not necessarily the case either. Many colors such as dark blue and yellow are used in conjunction with each other. These colors are sharply contrasted but still, even if a bright yellow text is used on a dark blue background, it can be extremely difficult for many people to read.

So what can you do to fix this problem? One of the best bets is to use a color wheel if you are experimenting with different color combinations for your site. You really do want your written materials to be the ultimate focus of your web page and not have your visitors distracted or quick to click off from your site because you have made it difficult for them to read.

Using the color wheel, it is easier to select highly contrasting colors which will not blend in with each other so much. Color bleed, or having the colors seemingly meshing to make the text more difficult, can be avoided with one easy rule. The farther away from the first color that you are using, the more likely it will be to read it.

A color wheel is recommended because the color exactly opposite of your first choice will likely be the ideal contrasting color to use. While this is not always the case, it can be a good place to start.

If you are going to go to the trouble of compiling information and writing it down in a comprehensive and complete manner, you really should allow people to read it. While marketing your site, advertising and other methods of getting the word out to people are all important, none of it will mean anything if people have a difficult time reading your material when you finally do get them to your site.

Keeping people on your site is important if you are to convince people to interact on your web site and ultimately to give you their money. This job will be made substantially easier with some well-written information.

However, all of the information available will do you absolutely no good at all if people are not able to read it.

Ward Tipton has been an author and editor for over twenty years. He has specialized the last three years in writing for some of the most prominent Internet Marketers around the world. He is now breaking out on his own and slowly but surely breaking into the world of Internet Marketing from a unique perspective and with a style and abilities that go much farther than his power of persuasion utilizing nothing more than the written word. His latest site, The Internet Writing Guide will undoubtedly prove to be a valuable resource for anyone who ever wanted to learn anything at all about writing.

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